Understanding your WHY and Translating it into Financial Metrics by Shivani from Tala. Shivani Siroya, Founder/CEO of Tala, a fintech company that has grown operations to Kenya, Philippines, Mexico, and India, and has raised over $200 M in funding for growth & expansion. Shivani will touch on Tala’s story, the decisions for growth vs scale, and how she fundraised.